Makeup is originally a way of emphasizing the beauty of your natural features.
For example, the eyeshadows allow to stress the shadows that you already have on your eye creases in order to bring more focus to your eyes. The highlights are applied on high places on your face such as your forehead, nose or top of cheekbones that naturally catch more light, so that the contrast of light and shadow is more obvious, etc.
Traditional cheek makeup
So the blush was originally applied to the apples of the cheek towards the temple to add a healthy complexion and at the same time to sharpen your face, while used as a alternative lowlight shade, such as on the picture.
From traditional cheek makeup to kawaii
But cheek makeup has been evolving with time. A few years back, in Japan, it was popular to place the blush in a round shape just on the apples to, this time, avoid the sharp impression and give on the contrary a sweeter, more innocent look, like a baby. You may know how much we love everything kawaii, pure, or innocent in Japan. We live in the cult of Kawaii.
Japanese trend in makeup today
This year’s trend is the “ruddy complexion” makeup with the main element being the cheek makeup. This new Japanese makeup is a makeup style aiming to create a naturally healthy looking face. To do that, we apply the blush from a soft color just below the eyes, like if we were feeling warmed up from inside. We say that by placing the blush on a higher place than the cheekbones, we create a younger look.
Hangover makeup trend
Taking it one step further, by using a redder blush and by combining it with reddish eye makeup making the eyes look puffy, the “hangover makeup” has been in trend for the past months!!
The “hangover makeup” makes us look like we just came out of a long night out and is considered as youthful, pretty, feminine and even sexy…