Shiseido beauty device | Elixir | Japonism in Beauty

Japanese brand Shiseido launched on Nov 21, from its high-performance aging care franchise Elixir, a beauty device to support the skin moisturization.

Elixir Superior beauty device set ¥13,000 including Elixir Superior lift-moist lotion, the beauty device and 8 Shiseido beauty up cotton pads

Elixir is an ageing care brand that focuses on the relation between the skin and collagen. This year, from summer Elixir has been upgrading its existing line-up with Shiseido’s exclusive ingredient Double Stem Complex improving the lift and bounce, the major concerns in aging care.

The beauty device is to be used by inserting a cotton pad where you apply the moisturiser. You then make it slide on your face while the vibrational patting helps the moisturiser penetrate in the deeper layer of the epidermis.

Skin patting while you apply your skincare products, is commonly accepted by Japanese people in their skincare routine as improving the penetration of the product and blood circulation.

The beauty device from Shiseido claims the “daily 5 min DIY salon beauty care”: The device is small and can be easily carried away and be used at any time and anywhere.

In Japan these recent years, beauty devices and electrical beauty appliances have been gaining more and more popularity. There is a wide variety of products to choose from and the performances are as diverse as deep cleansing, moisturising, facelifting and firming by ultrasonic wave vibrations.

It looks like the beauty devices are now the must have items.