As I used to work for a western cosmetics group, I have almost always used a mascara from a western brand, with a special favouritism for Maybelline. Amongst, the old Magnum Volume Express waterproof mascara is still today the #1 for me.
But time changes and even mascaras have new functions and usage values. Today, they are not only used to make your lashes look long or voluminous, they are also used to care your lashes at the same time, and they are easier to remove in the evening: many of the current mascaras can be washed out with simple hot water instead of a special remover.
So time for me to compare the existing offers on today’s features.
Recently I have been using the Maybelline Lashionista, which is a formula developed in Japan. So I wanted to compare with one of the top selling Japanese mascaras that has pretty much the same claims:
Flow Fushi Mote Mascara
I used the pink one on the left with lengthening effect.
Flow Fushi Mote Mascara vs Lashionista Maybelline
First of all, let’s see the differences in term of formula and claims.
Both brands contain treatment ingredients for the eyelashes
- Lashionista: triple eyelash care ingredients including safflower oil for shine and nourishment, ceramide for protection and arginine for moisture, all together make a film that wraps the eyelash to protect and care while the mascara is applied.
- Mote Mascara: the brand’s original ingredient for eyelashes, Endmineral, that is a mineral that diffuses highly concentrated anions from which we can expect many beauty benefices, according to the manufacturer. 84% of people who tried it on continuously 60 consecutive days could feel the nurturing effect on their eyelashes.
- Both products have a film type formula easily removable with hot water only
- Both products have fibres for lengthening effect
Both products have a curved brush particularly adapted to asian eyes and they look similar in shape.
Now what about the application and the results?
- texture: Mote Mascara is creamier than Lashionista which is dryer.
- brushes: I liked the Mote Mascara brush which allowed me to apply from the very roots of the eyelashes. The brush has more precision than the Lashionista one.
- effect: as you can see on below pictures, there is no dramatic difference. Both add some length thanks to the fibres.
- Lashionista gives a bit more intense look with a heavier coating around the lashes, with as a downfall, making the lashes lose their curls.
- Mote Mascara gives a more natural look with more separation. The coating is lighter and we can feel the light film effect around each eyelash giving some shine. The good side was that even when applied repeatedly, my eyelashes stayed clump free!
- cleansing: as Lashionista has a heavier coating than Mote Mascara, the removal took more time even though both can be washed out with only hot water.
I am not super excited about the differences. Overall I would say Mote Mascara is a good mascara but since it costs more than Lashionista I would expect so anyway…
Now the treatment effect with time still remains to be checked. They suggest a 2 weeks use and feel the nurturing effect. I’ll come back to you, stay tuned!
If you want to try yourself this top selling Japanese mascara, here are the details: