In Japan, plum flowers are blooming, the cool breeze in a sunny day feels sweet on the cheek…spring may not be so far away!
And who says spring, says brand new whitening care to protect against the sun shining stronger and releasing more UVs.
What’s new in whitening in Japan this year??
These last years we saw the change in women’s needs in whitening. Instead of simple spots care, whitening care took a more global approach to provide with a natural glow and transparency coming from the inside. For that many whitening care products were designed to intensely moisturize the skin to smooth and unify the surface to allow the light to reflect in a equal way. This is how we could express the glow and transparency.
Change in needs
This year we seem to see the same trend; women want not only a spotless skin but a naturally radiant skin. However similar to the make up trend as seen in my post about “ruddy complexion”, Japanese women want in addition a healthy look, meaning a clear glowing skin with a pinkish healthy complexion. All looking natural of course.
Change in habits
Also whitening care today is not only a problem-solving care to be used in a specific time, but a global and holistic care to maintain a beautiful skin with advanced anti-ageing properties, to be used all year long.
Another fact that cosmetic brands have been taking into account when it comes to developing new whitening products, is that more and more women deal with specific spots cure by going to clinics, for cosmetic procedure such as laser; Whitening care today has to co-exist with clinical advancements.
Change in solutions
So for the whitening care today, the quest for a global beautiful skin goes on with further multi-functions: prevent and cure existing spots, remove the dullness and clarify the tone from the deep inside, maintain a beautiful and youthful luminous skin. To reach that, the formulas look for more efficacy in caring and curing from a deeper level of the skin and not only the surface and stonger anti-ageing effects. Many brands this year put their focus on the fact that skin exposed to dull complexion and soon-to-be-spots is actually victim of unperceived small inflammations from oxidation of sebum, frictions… leading to overproduction of melanin. To prevent that, they introduced many anti inflammatory functions to their new formulas.
Shiseido, White Lucent
Launched on Feb 1
This renewed line is conceived to both maintain the healthy skin before UV aggressions and care damages caused by the UVs.
The new sakura resist technology including Japanese cherry flowers essence, resists to dark spots by nourishing intensively the skin. The exclusive 4MSK brightening ingredient protects the skin from exterior aggressions and creates a naturally luminous skin.
The lotion and the emulsion are alcool free, so that it can be used before and after the cosmetic lasers.
SKII Genoptics Aura Essence
Launched on Feb. 22
Thanks to the research combining the sciences of gene and light, SKII came with the finding that for a true radiant skin, one has to remove and prevent the dullness taking over with the time.
The exclusive and trademarked ingredient pitera as well as D-melano included in “genoptics aura cocktail” regulate effectively the production of melanin and fight the soon-to-be-spots for a radiant skin without dullness.
Aura Essence is the holistic essence for the whole face while the Spot Essence targets specific dark spots.
Orbis U White line
Launch in March 2016
Orbis U is a good example of whitening care strengthening the whitening function from anti-ageing point of view.
Orbis U noticed that the enzyme histidase that helps protect the skin against the UVs reduces in quantity over time. When it happens, the melanin production is not properly regulated therefore, the skin is more exposed to dark spots and overall dull complexion. Orbis U introduced for this new line the “amino shield”, a new ingredient to protect and support the enzyme to work properly.