Japanese cosmetic brand Shiseido, recently announced that they will launch the Autumn Winter collection made of 22 products of six different varieties of make-ups, under the brand Maquillage on the 21st of August this year.
According to Shiseido laboratories, focusing on brain studies, a new study showed that the appearance of people would be 2.6 times more beautiful (subtle sexy) if they highlight and bring glow with make-up to the following six parts of face:
forehead, nose, under the eyes, lower lip and the chin.
Through autumn and winter Shiseido will suggest point and base make-up to increase glossiness of these six parts of the face.
One of the main products is the essence gel rouge which contains dense essence gel and can make the lips look glossier. Another one is the perfect multi-base BB cream which contains the natural color that can enhance glossy complexion.
Besides, the lip liner allowing a more 3-dementional lips, and eyeshadows that naturally increase feminity will be launched at the same time.
They will also launch a limited edition of makeup sets, produced by Jun Hasegawa and Kiko Mizuhara, the brand’s models.