With the dawn of a new year comes a whole slew of new makeup collections from many brands. Last year saw the rise of reddish eye makeup and blueish-pink lips. In term of texture, glossy eye makeup was popular with, in particular, THREE’s Whisper Gloss for Eye launching the trend. Now what’s new for 2017 in Japanese makeup?
Checking the best-selling beauty products 2016, it’s interesting how we can see the tendencies of the Japanese people’s lifestyle and economic conditions. The cosmetics matching these new needs are expected to grow in 2017.
Happy New Year 2017 to all of you! I hope you had wonderful celebrations and that you are full of hopes and exciting challenges for this new year! While I was on holiday in France, talking with a friend about LGBT community increasing in visibility and awareness, gender and sexuality, I came to think about the universalization of beauty.
As I wrote in my previous post about the places to buy cosmetics in Japan, you can find Japanese cosmetics in different stores with different styles. Personally I use all of the stores that I have presented, however my preferences go for lifestyle stores such as Loft or Tokyu Hands, when it comes to shop quietly for trendy cosmetics. They sell a wide range of inexpensive but efficient products.
Reddish eyebrow makeup in trend Japanese makeup techniques have been very innovative recently. After the “hangover makeup” or “ophero makeup”, consisting in placing the blush right under the eyes to create a tipsy face, the trend was then to underline eyes with pink/red liners and powders.. Now the trend is to have slightly reddish eyebrows.
I don’t know how it is in your country right now, but here in Tokyo, the temperatures crest past 30˚C: no doubt, summer is here! Which is great, but for makeup. How to keep an intact makeup even with the heat and sweat? Here are some tips from a beauty expert.
Recently, I have been focusing on newer products from Japan, but this time, I would like to talk about an older brand which has been achieving fame and awards for their products : Clé de Peau Beauté.
Looking back in Japanese makeup history, it is amazing how much Japan has evolved in its use and its application of cosmetics. Over the years there were many Asian and Western influences that largely played a part in how makeup was applied. From the traditional Japanese makeup, geisha look, to Western looks, in the 90’s, the ganguro, and in the more recent years the “haafu kao make”, this just goes to show how versatile makeup can be and how trends really can influence one’s outer appearance.
The famous Japanese cosmetics company SHISEIDO is going to launch a new series of lipsticks called “Rouge Rouge” on July 1. The new products will be on sale, in the 230 department stores as well as on Shiseido online shop first, before being sold worldwide.
Japanese cosmetic brand Chicca from Kanebo launched the Summer Make-up Collection 2016 on 11th of May. Chicca is produced by the famous Japanese makeup artist Yasuo Yoshikawa.