Shu Uemura is one of the most popular Japanese cosmetic brands that has gained reputation for selling the most stylish and effective products.
Shu Uemura brand
Shu Uemura, the famous Japanese makeup artist, and founder of the brand believed that a beautiful makeup is only possible on a beautiful skin and a proper cleansing is the most important step for a beautiful skin. That made the cleansing oil, Shu Uemura’s signature and iconic product. This fundamental concept is ingrained in Japanese culture as I mentioned in my post about the double cleansing routine among others.
Because the brand was created by a makeup artist, it is also favored by many beauty professionals, as well as by many big celebrities from Katy Perry to Jennifer Aniston and has also been used on many movies such as “The Devil wears Prada”.
I am pretty sure some of you got excited by just hearing the brand name, and there are tons of enthusiastic fans worldwide who are addicted to Shu Uemura products. I am myself a big Shu Uemura’s user since I started working as a makeup artist. From skincare to makeup, even tools such as makeup sponge or eyelash curler, I have used pretty much all the categories of the Japanese brand. My favorite is the trademarked cleansing oil. As you can see below, I always have 2 bottles in use and a stock of new ones. I even use some of the old ones to wash my hands!! What a luxury I know! It helps removing dead cells and soften my skin!
So according to Shu Uemura official website, here are:
Shu Uemura 5 best selling products in Japan
1. Ultime8 sublime beauty cleansing oil
This oil has been Shu Uemura best of best sellers for 13 years.
It has been winning golden medals in all sorts of rankings too, including @cosme ranking, Rakuten ranking and beauty magazines.
It makes your skin feel like cashmere. It delivers softer, smoother and moisturized skin for an exquisite makeup finish. The precious essences of 8 exquisite oils from botanical origin have been merged together. These oils are a mixture of Chinese medicines and beauty oils from all over the world, and are proven to have the highest skincare efficacy.
2. UV under base mousse CC
An icon of Shu Uemura’s continuous innovation, UV under base mousse continues to reign as a top favorite in Asia !
Its original version was invented 20 years ago, and Mr. Shu Uemura kept developing the base over the years to make it perfect for everyone.
4 colors are available to best suit to your skin. It blends into your skin and brightens your skin tone. The product will make your skin poreless and smooth.
I used to use this product on my clients. As it’s a mousse, it’s easy to spread and it turns quickly to a watery texture. It’s a very light base that helps the makeup set well.
3. anti/oxi skin refining cleansing oil
This cleansing not only removes make-up but even micro impurities in the air to leave your skin shinny and transparent. An extraordinary cleansing experience that brings fresh and relaxing scents to everyday cleansing ritual and restores dull yellow skin to a refined, supple and radiant complexion.
4. Tsuya youthful radiance generator essence
It has been Shu’s best selling essence for a few years. It regenerates your skin youth. Shu Uemura has harnessed the latest discoveries in cellular biology to reactivate cell regeneration and reveals a dramatic skincare solution that reaches new heights in achieving beautiful and youthful skin. Say goodbye to dull, rough and tired-looking skin.
5. blanc:chroma cleansing oil
A combination of purifying Clay Extract (Morrocan lava clay) and polishing Lipo HA lightens the skin tone by thoroughly removing accumulated melano-stains (dead cells containing melanin on the skin surface that cause uneven and dull skin tone) for brighter and more transparent skin, leading to a beautiful makeup finish. Fights against 4 chroma imperfections (uneven redness, yellow dullness, brown dark spots, greenish dark circles) for luminous and transparent skin. Not surprising this cleansing oil ranks in top 5 as a clear luminous skin is the icon of Japanese beauty!
What’s your Shu Uemura favorite?