Every year at this time, new whitening / brightening products get beautifully displayed on beauty counters. Japanese skin whitening products are continuously evolving, adjusting to women’s new needs and technological prowess brings more efficacy. So where are we this year in term of approaches to skin whitening and what new innovations can we find on the market?
2016 is soon ending and I was curious about how the Japanese cosmetics performed this year. I found a ranking of the best-selling cosmetic products in Japanese department stores in 2nd half 2016 in WWD Japan Beauty, so here is an extract of the ranking where I picked the skincare products. The data comes from 48 department stores from all over Japan.
Today I am excited to tell you about the brand new product from the popular Japanese cosmetic brand SK-II, launched on January 10, here in Japan. A few days after the launch, the new Facial Treatment Oil review score on @cosme, the Japan biggest portal site about beauty products reviews, kept on raising to reach 6.1 / 7 as of today. So I really needed to try and see by myself the magical elixir everybody talks about!
I have been explaining in the past posts about the Japanese particular skincare routine, that starts with the double cleanse, followed by the layering of multiple products, including the very Japan specific first product, the lotion, that I told about in the first part of this post. So let’s see what’s left in the regimen.
La routine de soin japonaise commence doucement à se démocratiser au niveau international. Bien que ce régime peut sembler trop compliqué et prendre du temps, quand vous voyez le teint lumineux et la jeunesse de la peau de la plupart des femmes japonaises, une telle routine de soin est tout de suite justifiée et on comprend que les efforts en vaudraient la peine.
The particular Japanese skincare routine starts drawing international attention. Although the whole regimen seems to be way too complicated and time consuming, when you see the glowing and youthful skin of most of Japanese women, such a skincare routine totally makes sense and makes it all worth it. Layering in skincare: Japanese women’s beauty secret to stay young #4