Happy new year! Before starting this year with posts on new beauty products and trends 2018, I thought it’s worth going through 2017 highlights in Japanese cosmetics as, again, we have seen many interesting innovations and evolution in trend. Let’s look back and see the top Japanese beauty products and beauty trends in 2017!
Woah time flies! In less than 3 months, we will say goodbye to 2017!? Anyway, it’s been a while since I wrote a post so it’s time to catch up! Have you heard about the brand Cle de Peau Beaute? If not yet, here are some of the products for you to discover it and the latest flagship store that has just opened in Omotesando!
Korean cosmetics have been popular in Japan, just like in any other western countries, maybe even more. No wonder: it’s difficult to beat the cost-effectiveness as well as the innovation and all the fun that Korean cosmetics can provide us with! As I went to spend a couple of days in Seoul, I brought back some of the popular products…ok it’s not a haul but here is the review!
MT Metatron is a Japanese professional anti-aging skincare brand, which means that the products are only sold in beauty salons and clinics. I had the opportunity to test some of the products, so I thought I’d let you know as the results were quite surprising!
IPSA is a Japanese cosmetic brand that thinks of the skin as individual and unique; each skin is different by nature and differs even more through time due to the environment, lifestyle or habits. IPSA analyzes each skin and brings it back to its original beauty thanks to its customized products.
Suqqu is a Japanese cosmetic brand that I have been recently following. The concept is interesting, the products are known to be high-quality and the color shades sophisticated. What are Suqqu best sellers? The latest launches? I finally had the opportunity to get one of them, the Refining Primer. So here is also the review! Suqqu, what sort of brand is it? Suqqu belongs to the same group as RMK, another Japanese famous cosmetic brand and was founded in 2003. You can find Suqqu in any major department store and the brand has also 2 flagship stores. One of them is in the very recently opened Ginza Six and this…
Every year at this time, new whitening / brightening products get beautifully displayed on beauty counters. Japanese skin whitening products are continuously evolving, adjusting to women’s new needs and technological prowess brings more efficacy. So where are we this year in term of approaches to skin whitening and what new innovations can we find on the market?
2016 is soon ending and I was curious about how the Japanese cosmetics performed this year. I found a ranking of the best-selling cosmetic products in Japanese department stores in 2nd half 2016 in WWD Japan Beauty, so here is an extract of the ranking where I picked the skincare products. The data comes from 48 department stores from all over Japan.
I hope you enjoyed summer. Now that we are changing season, the skin tends to be unstable. We need to care our skin with extra attention, if we do not want all it went through summer (UVs, aircon, sebum…) to turn into ageing spots, wrinkles, dull skin tone, lost of firmness, etc… To start with, although I hope you have been doing it properly all summer, we need a thorough cleansing to get rid of dead skin and help skin turnover. In doing so, the skin can absorb better the skincare products, therefore skin moisturization can be optimized.
Just how the brand is super popular globally, Shiseido is one of the most popular and trusted cosmetic brands in Japan. Shiseido started as a pharmacy over 120 years ago and later became the top Japanese skincare brand after gaining reputation on their high quality and effectiveness of their products. If you have ever used one of Shiseido products, you can tell that “It does work!” as what it promises to do, unlike products from some other brands that never bring the results they claim on the packaging…